Foreign country

Building a brand on trust – the business of relationships

Building a brand on trust – the business of relationships

Understanding and responding to cultural differences enables employees who find themselves in an unfamiliar environment to achieve mutual understanding, leading to improved efficiency and profitability.

There are several cultural models that help us understand the complexities of culture and how to adapt our communication style for different cultural contexts. One of the simplest of these models refers to low and high context cultures.

What value do you place on easy communication?

What value do you place on easy communication?

Starting a new job or moving home are commonly cited as two of the most stressful events in life. Imagine doing these at the same time and in a foreign country where you have little or no understanding of the culture or day-to-day customs and habits.

This presents an enormity of potential difficulties for both HR / Global Mobility team and the employee, but what is the greatest challenge to overcome? We really wanted to get to the bottom of this so undertook some customer insight (or market research, if you prefer) to find out exactly what was going on. Time and time again, the same topic kept rearing its ugly little head