RELOCATION BLOG
Building relationships is essential to international sales, and an awareness of cultural considerations is hugely important when relocating overseas or selling your products and services into international markets.
What may be acceptable in the UK could deemed as inappropriate, insensitive or even offensive in other cultures, and a little understanding of the culture you are selling into goes a long way.
Building an international brand requires insight into how to build trust in new business environments where language and culture define how people think, and determine business communication and behaviours.
International business flourishes where there is trust. But how do you build trust in international contexts? This article concentrates on an essential element of this – a business’s use of language.
